Native video sharing is finally available on business-leaning networking site LinkedIn, making it arguably the last major social platform to incorporate video into the fold.
Users can upload videos to LinkedIn via its mobile app, reports Marketing Land, and videos will autoplay within’ feeds with the sound turned off. In order to record or upload a video, users simply click on a new video camera icon that’s been added to the status update box. Videos can either be horizontal or vertical, and up to 10 minutes in length. Viewcounts, likes, and shares will be displayed for all to see. As on Facebook, a view counts as at least three seconds of playtime. LinkedIn does not serve ads on videos yet.
LinkedIn’s video feature differs from other platforms in one major way, however, in that the company will provide video creators with professional stats about their viewers, including their current employers and job titles. While the platform won’t provide this information for every viewer, per Marketing Land, it will furnish “a selection of the top ones.”
LinkedIn previously offered a standalone app that enabled its most influential users to post short clips, but began piloting video within its flagship app among select U.S. users yesterday, according to Marketing Land. The feature will roll out globally to all users in coming months.