Connor Franta has a fresh batch of undiscovered artists he wants to share with his fans, and he has made sure that his picks will be able to show up on the playlist of July 4th festivities across the country. The YouTube star has announced Common Culture, Volume VII, the latest compilation album he has released through his Heard Well label.
Similar to the other six compilations that share its name, the latest edition of Common Culture features 12 tracks from artists whom Franta believes deserve more attention. By including those musicians on one of his CDs, Franta is marshaling his fans and encouraging them to check out his latest picks. The album is currently available for pre-sale, and it will see release on July 3.
Franta launched his first compilation album in 2014. Less than a year later, he launched Heard Well alongside talent manager Andrew Graham and music exec Jeremy Wineberg. In addition to serving Franta’s own musical interests, the label has also sold albums curated by other YouTube stars, with creators like Tyler Oakley and Lohanthony compiling their own favorites for distribution. Heard Well also recently launched its own radio station through TuneIn, and to celebrate the announcement of Common Culture, Volume VII, Franta will show up on that channel on June 30 between 7 and 8 PM ET.
While he increases his musical presence, Franta also continues to make videos for his fans. His primary YouTube channel counts more than 5.6 million subscribers.