Awesomeness, the leading Gen Z media company — which recently dropped the ‘TV’ from the end of its moniker — has tapped Tumblr’s former head of communications and public policy, Katherine Barna, as its new VP of communications.

In her new role, Barna will oversee communications, PR, and social responsibility for the company’s four divisions: AwesomenessTV, Awesomeness Films, DreamWorksTV, and Awestruck. Barna held similar responsibilities at Tumblr, where she initiated the company’s first social campaign around mental health awareness dubbed ‘Post It Forward’. Prior to Tumblr, Barna was a publicist at Newsweek magazine.

“All aspects of this ecosystem are evolving, including how we interact with our consumers, press, and partners,” said Awesomeness CMO T.J. Marchetti in a statement. “Katherine’s success working at Tumblr, a platform beloved by its community and respected in the industry, makes her a great fit for our company as we continue to embrace the global Gen Z audience.”

Adds Barna: “When it comes to what younger generations are paying attention to and how they consume it, Awesomeness has continually stood out as a truly forward-thinking and innovative company. The opportunity to join this team of creative and passionate people who are blazing the path for media and entertainment is one I simply could not pass up.”

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