Gary Vaynerchuk’s VaynerMedia is best known for its work in the world of branded content, but one of the company’s recent ventures is catering to individuals who have cash to burn. The agency founded by its titular creator, entrepreneur, and oenophile is now offering VaynerTalent, which lets clients purchase their own social media team for at least $25,000 a month.
The specifics of how VaynerTalent were revealed in a recent Bloomberg profile of Quest Nutrition co-founder Tom Bilyeu, who is one of the wealthy individuals who has joined forces with VaynerTalent. As part of the deal, a VaynerMedia videographer follows Bilyeu around his office and captures raw footage, which is then cut into clips that can be shared through YouTube, Twitter, and Instagram.
The target audience for VaynerTalent seems to be people like Bilyeu, who have a desire to expand their social media audience but little time to put in the work needed to make that expansion happen. “We create a meaningful piece of content, like a weekly show (think #AskGaryVee and DailyVee), as well as enormous amounts of social content for those clients who are extremely busy, but find the value in making a substantial investment in building their personal businesses,” reads a post introducing VaynerTalent.
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The two shows referenced in that quote are Vaynerchuk’s own, which he uploads to YouTube. Bloomberg notes that VaynerTalent emerged from the strategy Vaynerchuk employed on his own channel, where he also enlists employees to help run his social media accounts. The results of that investment have been significant; in a recent vlog, Vaynerchuk discussed his latest book deal.
Given his own success (with a couple of New York Times Best Sellers, over 1.48 million Twitter followers, more than 600,000 YouTube subscribers, and a Facebook Video strategy that sees tens of thousands to millions of views per upload), Vaynerchuk sees VaynerTalent’s expensiveness as an investment rather than a fee. “It’s about building attention at scale, which leads to opportunities,” he told Bloomberg. $25,000 is undoubtedly steep, but for clients like Bilyeu, its a price worth paying.
