Sony Music, no longer just a label, has become a versatile producer of original programming. The company’s Sony Music Originals division is now known as Rumble Yard, and it is responsible for notable digital series like Thank You And Sorry and Car Star. At a NewFronts event it shared with Astronauts Wanted, Rumble Yard discussed the shows it plans to release in the near future, including partnerships with YouTube star Kurt Hugo Schneider and TV personality Al Roker.
Schneider, whose deal with Sony Music was announced back in November 2015, has gained a following in part for his ability to make instruments out of Coke bottles, cars, candy bars, and other objects. In his upcoming show, titled To The Beat, he will team up with artists like T-Pain and Aloe Blacc to remix their songs by adding in the eclectic instrumentation he is known for. He is also working on another partnership with Rumble Yard, titled Built By Music.
Roker’s contribution to the Rumble Yard slate is Turn Table, which will pair musicians with chefs for discussions about the similarities between their respective professions. It will continue the groundbreaking digital work the noted weatherman has done through brands like Roker Media, which launched last year.
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Other shows Rumble Yard plans to roll out include Hype Up, a partnership with Rated Red that will give sports teams pregame concerts, as well as docuseries about popular artists Grace VanderWaal and The Chainsmokers. The studio shared general release periods for a few of the shows it discussed. To The Beat is expected to arrive over the summer, with Hype Up following it in the fall.
