Kin Community, a leading multi-channel network in the lifestyle category, has tapped two new top-tier executives and promoted former VP of marketing Steve Bonner to the newly-created role of chief brand officer. Joining the company anew are chief revenue officer Roland Hamilton, and Katrina Frank, who has been named VP of branded integrations.
Hamilton (pictured above right), Kin’s first CRO, will focus on accelerating revenue growth. He previously served as VP of sales and marketing for XO Group, which is the parent company of digital wedding brand The Knot, as well as managing director of Dailymotion. In her new role, Frank (above left), will oversee client services, integrated marketing, and brand content production. She previously spent nine years at Starcom Mediavest Group on its branded content teams.
As chief brand officer, Bonner will oversee original programming and brand development at Kin. The company currently represents more than 130 lifestyle creators like Dulce Candy Ruiz and Mr. Kate, who generate roughly 500 million monthly YouTube views. Its Kin Studios division also helms original and branded video content.
“With the hiring of Katrina and Roland and the promotion of Steve, Kin has upgraded its senior management team with three proven leaders who will steward Kin through our next phase of growth,” said CEO Michael Wayne. “I look forward to elevating Kin’s brand, driving major revenue opportunities, and ultimately taking Kin to the next level with them.”