Online TV platform Pluto TV is feeling festive this April 20 (4/20) — a counterculture holiday that celebrates all things cannabis.

In addition to piloting a skywriting stunt in Los Angeles today, where a plane wrote a message urging passersby to “Get High” (above), the free OTT service offered up a special block of programming on its very own THC channel — located at number 420, naturally — which celebrates marijuana year-round with cartoons, documentaries, and live music. Today’s marathon features The Greatest Movie Ever Rolled, following comedians and potheads Doug Benson and Graham Elwood on a comedy tour; Something From Nothing: The Art Of Rap, where Ice-T travels the country to speak with prominent hip hop artists; and more.

THC is just one of Pluto TV’s more than 100 channels, featuring TV series, movies, sports, viral videos, cartoons, and more. The service is available as a Smart TV and mobile app, as well as on the web at www.pluto.tv.

Pluto TV, which recently hired former E! executive Robert Magdlen to serve as its chief programming officer — a newly created role — also closed a $30 million funding round last October led by ProSiebenSat.1, Scripps Networks Interactive, and others in order to fund a European expansion. The Series B round reportedly valued the four-year-old company at $140 million.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party