Forbes has lifted the veil on which of today’s social platforms are most lucrative for digital creators as part of a new ranking initiative called Top Influencers, in which the business publication will compile lists of the most popular creators over the next year across 12 different content categories.
YouTube is the most lucrative platform, per Forbes, and creators who have surpassed 7 million subscribers on the platform can charge a whopping $300,000 for a single sponsored video. The second best money-maker is Facebook, followed in a rough tie by Instagram and Snapchat, with Twitter bringing up the rear. Creators with 7 million subscribers can make roughly $190,000 for a sponsored post on Facebook, for instance, $150,000 per sponsored post on Instagram and Snapchat, and $60,000 on Twitter.
On YouTube, reports Forbes, creators with between 3 and 7 million subscribers make on average $190,000 for a sponsored video. And for creators with between 1 and 3 million subscribers, that figure is $125,000.
In addition to the above data provided by influencer analytics platform Captiv8, Forbes also asked a handful of its inaugural Top Influencers honorees to share their per-post price tags. Rachel Brathen, who operates a popular yoga blog and accompanying Instagram account (2.1 million followers), says she makes upwards of $25,000 for a sponsored post, while fellow fitness creator Lyzabeth Lopez (2 million Instagram followers), charges between $3,000 and $5,000.
Even micro-influencers can command a pretty penny: An Instagram user with 100,000 followers can generate $5,000 for a sponsored post, according to Forbes.