With the original shows it has launched on platforms like YouTube and Snapchat, Comedy Central has exposed young comedians to larger audiences. Now, it is shining its digital spotlight on a global crop of funny people. Comedy Central International has announced five new web series, including one that features South African YouTube star Josh Pieters.
The shows in Comedy Central’s latest digital slate are designed for distribution across multiple platforms, including Snapchat, Facebook, and YouTube channels like Comedy Central UK. The goal seems to be to keep individual episodes short, with none of them expected to run for more than four minutes. There is some traditional sketch comedy mixed in through programs like Bad Snappers, while other offerings utilize the mockumentary format of Comedy Central hits like Nathan For You. One of the first shows to premiere out of the new slate, for example, is Totally Reported, which parodies the edgy reporting of outlets like Vice.
Pieters, who has more than 700,000 subscribers on his channel, will contribute to the slate in the form of Josh Investigates, a six-episode series that will jokingly discuss “the most pressing issues of the day.” It will be available on Snapchat, YouTube, and Comedy Central Play app.
“We’re heavily investing in a diverse slate of short-form content across our digital platforms, such as Snapchat, YouTube and Facebook, and exploring new ways to work with emerging and established talent,” said Comedy Central International VP of Comedy Development Claire McArdle. “It allows us to reach our audience where they are already consuming content and it gives us the continued opportunity to foster and grow our talent relationships within the Comedy Central International family.”
More details about the five programs in Comedy Central International’s new digital slate can be found over at The Hollywood Reporter.