A new study from influencer marketing platform Influence.co provides a fascinating glimpse into the kinds of deals that are proliferating across Instagram today, including the fact that the average price for a sponsored post on the platform is roughly $300.
According to the study, men charge more per sponsored post than women. And while the average post sets brands back $300, that number shoots up to $800 for Instagram influencers with more than 100,000 followers, AdWeek reports. Influencers with 1,000 followers or less — though they tend to be more engaged with their audiences — tend to earn around $100 per post.
The most well-paid influencers on Instagram, in terms of price per post, are modeling accounts, per AdWeek, which notes that models make on average $434 per sponsored post. Other lucrative niches include photographers, who make on average $385 per sponsored post, followed by food accounts ($326), pets ($320), fitness ($306), fashion ($217), beauty ($205), travel ($205), music ($201), and lifestyle ($172).
The study also took a look at the kinds of Instagram niches that tend to amass the most followers, with modeling, once again, taking the top spot. The average modeling Instagram account boasts 141,563 followers, followed by fitness creators (131,625), pets (117,259), beauty (83,786), fashion (61,419), food (59,761), photography (53,814), travel (38,274), lifestyle (27,699), and music (26,403).
For additional findings, check out AdWeek’s report right here.