Starbucks’ first branded web series, Upstanders, was an inspirational look at people who are difference-makers in their respective communities. The coffee chain’s second digital show, on the other hand, adopts a very different tone. It’s called 1st & Main, and it consists of short, animated vignettes set within a Starbucks establishment.
The brains behind 1st & Main are John Frink, Joel H Cohen, and Rob LaZebnik, all of whom have written episodes of The Simpsons. For their work with Starbucks, which they produced through their studio Tolerable Entertainment, they sketched out a few amusing stories that use some of Starbucks’ signature elements as plot points. The first episode, for example, imagines what would happen if a couple chose their baby’s name from among the ones shouted by the barista at their local coffee shop.
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“Starbucks talks about the ‘third place’ between work and home,” said Cohen. “That’s ultimately the theme of the series: every person at every table has a story. At our table, we are the three weird guys watching the other tables.”
According to Campaign, seven episodes of 1st & Main will be released. You can find them on Starbucks official YouTube channel.