Starbucks’ first branded web series, Upstanders, was an inspirational look at people who are difference-makers in their respective communities. The coffee chain’s second digital show, on the other hand, adopts a very different tone. It’s called 1st & Main, and it consists of short, animated vignettes set within a Starbucks establishment.
The brains behind 1st & Main are John Frink, Joel H Cohen, and Rob LaZebnik, all of whom have written episodes of The Simpsons. For their work with Starbucks, which they produced through their studio Tolerable Entertainment, they sketched out a few amusing stories that use some of Starbucks’ signature elements as plot points. The first episode, for example, imagines what would happen if a couple chose their baby’s name from among the ones shouted by the barista at their local coffee shop.
“Starbucks talks about the ‘third place’ between work and home,” said Cohen. “That’s ultimately the theme of the series: every person at every table has a story. At our table, we are the three weird guys watching the other tables.”
According to Campaign, seven episodes of 1st & Main will be released. You can find them on Starbucks official YouTube channel.