This holiday season, a cappella group Pentatonix offered up A Pentatonix Christmas, which serves as their second album of Yuletide songs. This time, in support of their effort to mission to spread holiday cheer, they took to YouTube to share a unique offering with their fans. A partnership between Sony Music Originals and Lego has resulted in a Lego-fied, 360-degree music video for Pentatonix’s cover of the 150-year-old Christmas song “Up On The Housetop.”
To create the video, Sony (which is partnered with Pentatonix through its RCA Records label) turned to the Lego Group in search of an animated makeover for its a cappella all stars. The toy company obliged, creating versions of band members Scott Hoying, Mitch Grassi, Kirstin Maldonado, Avi Kaplan, and Kevin “K.O.” Olusola using its iconic toys as models.
The resulting video is embedded below. For best results, watch it in 360-degrees through a device such as Google Cardboard.
Pentatonix’s promotional efforts for A Pentatonix Christmas have not stopped with the “Up On The Housetop” video. Among other appearances, the group also showed up on Today for a live performance. Their latest holiday album is available through platforms like iTunes and costs $7.99.