In its first year on the market, Verizon’s Go90 platform turned itself into a notable digital player by releasing a tremendous amount of original content. As part of its strategy, Go90 harnessed the undeniable star power and influence of online video community across multiple high-profile web series.

Now, with its latest hire, it will deepen its connection to the Internet’s digital-native stars. Steve Woolf, a veteran of AwesomenessTV, YouTube Nation, and Blip, has joined Verizon as Go90’s head of programming.

Woolf goes way back with web video. His series EPIC FU was a hit during the online video community’s early days, and he parlayed that success into a gig at Blip, where he helped build a strong original programming lineup (Blip was ultimately acquired by Maker Studios.) Woolf then served as one of the creative forces behind YouTube Nation, which spent a year offering daily recaps of the best content YouTube had to offer.

After a stint at AwesomenessTV, he has now arrived at Verizon. He will work with the rest of Go90’s content team, which is led by CCO Ivana Kirkbride, a former YouTube exec who arrived at her current position in July 2016.

With Woolf in tow, Go90 will be develop further connections to the most prominent digital media companies in the business. The app has already distributed shows from the likes of Machinima, AwesomenessTV, Astronauts Wanted, and New Form Digital; look for more deals of that nature in the near future.

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