Vine, as you may have heard, will be shut down in the coming months as a casualty of Twitter’s shifting media priorities. The loss of the six-second video app is an unfortunate one for the online video community, but Vine’s co-founder is hoping his new project can give Internet users a new toy to play with. Rus Yusupov, one of the three men who founded Vine back in June 2012, is behind Hype, which brings another option into the crowded field of mobile live streaming platforms.
Hype, currently available on the App Store, lives within the same category as YouNow, Live.me, Twitter-owned Periscope, and several other apps all launched over the past few years to capitalized on the exploding trend of mobile live-streaming. Beyond behind able to launch broadcasts from their phones, Hype users can also share photos and videos to create what Variety describes as a “social collage.” After launching the app in beta back in March, Yusupov has now made it public.
Yusupov and his Vine co-founders sold that app to Twitter back in October 2012 for a reported price of $30 million; Twitter laid Yusupov off in 2015. When the exec heard the news of Vine’s demise, he tweeted “Don’t sell your company,” so expect him to stick with Hype even if it struggles out of the gate.