Toronto-based premium video publishing platform Vemba announced today that it has acquired Epoxy, a service targeting MCNs and creators that enables them to seamlessly distribute video content and engage with fans across multiple social channels. Both companies are part of the portfolio of Upfront Ventures, a Los Angeles-based VC firm that invests in the digital media space.
Financial terms of the acquisition were not disclosed.
One-year-old Vemba said it acquired Epoxy for its social publishing tools and video distribution tech across YouTube, Facebook, Twitter, Instagram, and Vine, according to a release. Vemba will continue to serve the 87 MCNs and 70,000 creators that Epoxy has cultivated throughout its four-year reign — though Epoxy’s tech will be fully integrated into the Vemba platform. Epoxy says it surpassed five billion monthly YouTube views earlier this year.
“Epoxy offers the missing social link that our customers need, and we are thrilled to welcome them to the Vemba team,” said Vemba CEO Garrick Tiplady in a statement. Added Epoxy co-founder Juan Bruce: “Epoxy is the industry standard cross-platform video publishing and engagement software for MCNs and creators while Vemba is the best-in-class infrastructure for publishers and TV networks to leverage video content.”
Vemba, for its part, partners with 95 of the world’s leading media companies — including Vice, Conde Nast, and Tronc — enabling them to distribute, monetize and measure videos across multiple channels. Prior to the acquisition, Epoxy had raised $8.5 million in funding from Upfront Ventures, Time Warner Investments, Greycroft Partners, and more.