Early Birchbox employee Rachel Jo Silver, who served as the company’s director of social marketing and content strategy for four years — and helped the beauty subscription startup forge relationships with countless influencers — is now looking to make her own mark in the digital media space with the launch of a new video platform, Love Stories TV.
Love Stories TV is aimed at millennial women and fulfills a rather specific niche by being squarely focused on wedding videos. The platform is aiming to build the largest searchable library of real-life wedding clips uploaded by brides and cinematographers the world over. Visitors are primarily coming to the site to get ideas for their own weddings, according to a release. The site also showcases wedding trends — such as barn-inspired fetes — and is searchable via categories like ‘Dads Who Will Make You Cry’ and ‘Weddings With Pets’.
Birchbox co-founder Hayley Barna and Gilt Group co-founder Alexandra Wilkis Wilson (who is also the co-founder and CEO of GLAMSQUAD) will act as advisers for the New York-based company. And Love Stories already looks to be off to a booming start: Silver says the site has clocked more than 1,000,000 minutes of watch-time since she departed Birchbox to launch the company last March.
“After struggling to find aspirational but ‘real’ inspiration when planning my own wedding, I realized there was a great opportunity to create a new destination for women like me to watch videos of real-life weddings and personal stories, high-quality films that U.S. couples spend over $1 billion on each year,” Silver said in a statement. “We were hoping that we might reach 100,000 minutes spent watching videos in our first few months, and it’s crazy that pure word of mouth has propelled us to ten times that in a fraction of the time.”