Last year, Turner delighted old-school web comedy aficionados when it announced the return of Super Deluxe, a comedy destination that delivered a year of quality programming before being folded into Adult Swim in 2008. Now, the new Super Deluxe has officially launched, according to a press release from Turner.
While the comedy hub’s launch is only now being made official, its official YouTube channel is already home to nearly 250 videos, all of which have been uploaded over the past seven months. This library has already scored more than 50 million views, with several videos — particularly those related to the 2016 election cycle — rolling up several million hits on their own.
Turner wants to maintain the hot streak Super Deluxe has experience since its rebirth, and it hopes an assortment of sketches, web series, and animations will keep viewer interest high. A sizzle reel posted to the hub’s YouTube channel gives visitors an idea of the content to come. If I had to guess, Super Deluxe looks like it will land somewhere between Adult Swim and Above Average.
In addition to its oddball base of creative partners (such as Tim Heidecker, Eric Wareheim, and Dean Fleischer-Camp), Super Deluxe will also work with sponsors through a branded content unit led by former Vice editor-in-chief Jesse Pearson. “When you combine the storytelling know-how of television development with the vibrancy and audience-first approach of digital content creation, you end up with an explosive mix that is exciting for audiences, TV buyers and brands alike,” said Super Deluxe president Wolfgang Hammer in a press release.