In 2015, the annual Electronic Entertainment Expo (known as E3) served as one of the events that helped kick off YouTube Gaming, a then-new platform offered up by the world’s most popular video site. Now, a year later, the 2016 edition of E3 will serve as another milestone for YouTube Gaming. YouTube has unveiled a dedicated hub on which it will broadcast event coverage, analysis, and other videos straight from the video game industry’s most significant exhibition.
The URL for YouTube Gaming’s E3 hub is now live, though at the time of this post its content is “coming soon.” Geoff Keighley, who hosted YouTube’s E3 coverage in 2015, will return to anchor this year’s feed, will a host of special guests joining him. A live streaming program called YouTube Live at E3, which will begin at noon EST on June 13, will run for 12 hours and will feature digital media stars like MatPat, iHasCupquake and CaptainSparklez.
Other content on the YouTube Gaming E3 hub will include a library of videos and streams and a “trailer battle” through which viewers can contrast E3 announcements. The plan is for this to be the first of several sites devoted to individual events on the gaming calendar. “YouTube will give gamers around the world front-row access to everything E3 again this year with dozens of live streams scheduled throughout the week,” reads a YouTube blog post. “To make moments like this even better, we are launching event pages in YouTube Gaming, which serve as destinations for watching the biggest gaming and eSports events.”
The 2016 edition of E3 begins on June 14th and runs through June 16th.