Amid Frustrations With Yahoo, Katie Couric Said To Be Considering Next Steps

By 05/05/2016
Amid Frustrations With Yahoo, Katie Couric Said To Be Considering Next Steps

As Yahoo’s board continues to weigh a potential sale, one of the centerpieces of the tech giant’s media strategy — global news anchor Katie Couric — is said to be distancing herself from the company as she considers next steps.

Couric will reportedly wait to see who acquires beleaguered Yahoo before making any moves, according to Page Six. That said, Couric — as well as key hires in Yahoo’s tech and style divisions, David Pogue and Joe Zee — reportedly have gripes with the discoverability of their content as well as the company’s lack of advertising to promote programming.

Page Six also notes that Couric has not attended several high-profile Yahoo events of late — including the company’s drastically scaled-back NewFront presentation yesterday. While Couric was featured at Yahoo’s splashy 2015 event at Lincoln Center, this year she was absent due to the Los Angeles premiere of her Sandy Hook documentary Under the Gun.

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For its part, Yahoo said it looks forward to continued work with Couric after renewing two series featuring the long-revered anchor — The Katie Couric Interview and Cities Rising, which is focused on urban renewal across the country. All told, Yahoo says Couric’s interviews have racked up over 397 million views throughout her two-and-a-half year tenure.

“I’m very proud of our incredible team and how they are producing consistently high-quality content on a daily basis, despite the uncertainty,” Couric told Page Six.

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