The ICON Network is setting some goals for its viewers. The digital destination, founded in 2015 by YouTube beauty queen Michelle Phan and digital network Endemol Beyond, will be the home of #LifestyleGoals, a series that will follow three YouTubers around LA for a weekend while examining the work that goes into their respective channels. Subway will be the show’s official sponsor.
The three stars of #LifestyleGoals will be Promise Phan, NataliesOutlet, and SofiaStyled, all of whom are well-established on social media. Across eight episodes, they will collaborate among themselves while looping in nail artists, dancers, vloggers, and other creative friends. Along the way, they hope to reveal their lives behind the camera. They will also eat a lot of Subway sandwiches.
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“In the ever-changing landscape of digital, we’ve come to know and love the authenticity of creators,” said Bonnie Pan, President of Endemol Shine Beyond USA, in a press release. “We’re thrilled to have the Subway brand join us on this unique series, where we move past what you see on screen and take fans on a journey, into the real lives of these digital influencers as they explore a new environment and build new relationships through collaboration.”
The press release did not share a release date for individual episodes, but when they arrive, they will be available across ICON’s distribution network, as well as on the respective YouTube channels of #LifestyleGoals’ three stars.
