As the quantity of personal content that users share on Facebook is reportedly dipping, Snapchat has confirmed a rather staggering figure: roughly one-third of its users are creating content every day with its Stories feature, in which a series of photo and video Snaps can be anthologized for up to 24 hours.
All of this content-making has vaunted video viewership to new heights, according to Bloomberg, which reported yesterday that Snapchat users account for 10 billion video views every day — up from 8 billion views in February.
That also puts Snapchat’s daily viewcount firmly above Facebook’s last disclosed figure. In November, the social network said it had 8 billion daily views. It’s worth noting, however, that videos autoplay on Facebook and a view is counted after three seconds of watch time. On Snapchat, a view is counted the instant somebody opens a Snap.
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Bloomberg suggests that the fact that the Snapchat app opens with a camera emphasizes its utility as an expressive tool. To this end, Facebook — which unsuccessfully tried to buy Snapchat in 2013 for $3 billion — is also reportedly working on a standalone camera app in a bid to encourage users to share more status updates. In 2015, personal and original Facebook sharing was down 21%, according to The Information.
Facebook’s camera app also reportedly has a livestreaming mode to encourage users to broadcast using its Live platform.
