MTV is one of 23 brands that posts content on Snapchat’s Discover section, and the network is making good use of that partnership. It has announced a pair of shows that will launch on the ephemeral messaging app’s premium content portal. One, Cribs, will be a mobile reboot of the TV show of the same name. The other, Pants Off, will be hosted by YouTube star and sexologist Laci Green.
Cribs, which first aired in 2000, has endured as one of MTV’s greatest-ever creations. The Snapchat version, like its TV counterpart, will offer tours of extravagant celebrity homes. Mac Miller, Austin Mahone and Travis Mills will be the first three guests to lead viewers into their living space when the show premieres sometime in June.
In Pants Off, which will run for eight episodes, Green — who has also worked with MTV on the web series Braless — will educate viewers on sex and relationships through an array of pithy segments. The first installment is expected to arrive on May 14th.
Subscribe to get the latest creator news
MTV is not the only Viacom-owned network with its eyes on Snapchat. Comedy Central, which holds its own space in the Discover section, recently announced an expansion of its own slate there.
