Many of the stars of the early YouTube era have since faded into obscurity, but OK Go is still rolling along. The alt-rock quartet, which first gained fame thanks to the wild, treadmill-powered music video for its song “Here It Goes Again,” has now released what is quite possibly its most ambitious video of all: It accompanies the song “Upside Down & Inside Out,” and it takes place within a free-falling plane.
The video begins innocently, with the four members of OK Go strapped into their seats. Once the music kicks in, however, they begin floating about the cabin, as if in space. The video’s “trick” is a simple one: The plane itself is in free-fall, thus creating the illusion that OK Go, their flight attendants, their piñatas, and everything else on their plane is tumbling–upside down and inside out–toward the ground.
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OK Go – Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for “Upside Down & Inside Out”. A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, February 11, 2016
OK Go released “Upside Down & Inside Out” on its Facebook page, and viewers quickly rolled in. At the time of this post, the video has more than eight million views. Facebook has a tendency to inflate its statistics, so take that number with a grain of salt. At the same time, OK Go is no stranger to eight-digit view counts.
The OK Go YouTube channel adds on some teasers, but the band hasn’t released a proper behind-the-scenes look yet. Without that guide, I have no idea how the people in this video managed to spend so much time in a zero-g environment without vomiting everywhere. I’m also not sure how OK Go could ever top this one (where do you go once you’ve pulled off the free-falling jet?), but given their track record, I’m sure they’ll find another way to shatter my expectations.
