A company whose primary product provides video streaming services on more than two million sites has announced its latest round of venture capital. JW Player, which markets a video player used by publishers like The Washington Post and Popsugar, announced $20 million in Series D funding.
With its new capital, JW Player will expand internationally and improve the analytic tools it offers to its creative partners. The company plans to craft an insights product that will help users with audience retention, engagement, and monetization on the videos they publish. “Independent publishers demand the ability to grow audiences, deepen viewer engagement, own the viewer experience, and ultimately, to have more control over their video revenue,” said JW Player president Chris Mahl.
The four VC firms leading JW Player’s Series D round–Greycroft Growth, Greenspring Associates, Cueball Capital, and e.ventures–are all previous investors in the company. The size of the company’s Series D matches the $20 million Series C round it announced in September 2014.
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Outside of its finances, JW Player continues to grow. It announced that its videos reach more than one billion viewers per month, making it one of the most popular players in the world.
