First Lady Michelle Obama wants Americans to attend college, and in order to push this initiative, she has turned to the world of online video. For her latest collaboration with a digital brand, she has joined forces with CollegeHumor to star in a rap video about higher education.
The music in CollegeHumor’s “Go To College Music Video” was written by The Gregory Brothers and performed by Saturday Night Live’s Jay Pharoah and the First Lady. The video itself features plenty of unsubtle overtures to young viewers (such as emoji-esque pictures that appear among the song’s lyrics), and FLOTUS raps exactly as well as you would expect a 51-year-old mom to rap, but the message itself is honest and true.
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Mrs. Obama, like her husband, has used the power of the Internet to further her pet campaigns. As part of her Reach Higher program, she talked with YouTube star Tyler Oakley about college. More recently, she announced an initiative called Better Make Room, which includes the new CollegeHumor video among its output.
“When I launched my Better Make Room campaign in October, I said that this campaign is about celebrating students the same way we celebrate athletes and celebrities,” said the First Lady in a press release. “I want to honor and empower young people who are working hard in school and pursuing their dreams – and I want to do it in a fun and fresh way – and that’s why I was so excited to film this “music video” with Jay Pharoah, CollegeHumor, and The Gregory Brothers.”
Other digital programs where the First Lady has shown up include Billy on the Street, The Lil Bub Show, and Prank It Fwd.
