Univision has made a smooth transition to the digital age, and now, it has a new home for its web content. The Latin-American broadcaster has launched Udisea, a destination that will deliver short-form videos to Spanish-speaking Millennials.
Udisea, whose name is a play on the Spanish word for odyssey, can be found both on YouTube and on the Univision website. The platform’s bread-and-butter will be short, scripted videos led by creators from the US and Latin America. At launch, several of these videos are already available, though as they are all in Spanish, my hopelessly-monolingual brain cannot offer many more insights beyond the ones I’ve already shared.
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Udisea is not Univision’s first foray into the world of online video; the broadcaster has also brokered deals with digital media companies like Bedrocket and MiTu. Earlier in 2015, it extended its own digital presence through the launch of a multi-channel network for Hispanic creators.
“Hispanics and multicultural millennials over-index in the consumption of digital, mobile, and social content, and our research shows that more than half of Univision users are going online to view videos that are different from what they see on TV,” said Univision Chief News and Digital Officer Isaac Lee in a press release. “With the launch of Udisea we are providing this vast and digital-avid audience a fresh, new platform they can call their own, where they will enjoy original scripted videos and web series created especially for them.”
Additional Univision videos can be found on the company’s official YouTube channel, which has more than half a million subscribers.
