Reelio has made it easier for nonprofits to spread their messages by way of the powerful influence of digital creators. The influencer marketing platform has launched a new division called Reelio Cares, aimed at connecting digital celebrities and creators with nonprofits for cause-based campaigns.
Reelio Cares’ mission, as described in a release, is to “change the way nonprofits and brands market their causes in the digital space.” The new division will help corporate brands and nonprofits find digital influencers and leverage these creators’ large online followings to raise awareness for important causes. Reelio hired on nonprofit founder and entrepreneur Ava Kelly to serve as manager of its altruistic initiative.
Reelio Cares offers creators and nonprofits an expanded range of tools through Reelio’s pre-existing platform, specifically tailored to help them manage their cause-based campaigns. For example, “Choose Your Cause” gives brands the opportunity to highlight a pre-existing partnership with a specific cause or enlist Reelio to assist in finding a cause aligned with the brands’. Creators can also choose to “Donate Influence” by providing content and support to nonprofits in need of raising awareness. Reelio Cares is already utilizing these tools and more in its work with several nonprofits and brands on cause-based campaigns, including United Way, Ad Council, Make-A-Wish Foundation, and DIGDEEP.
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“Reelio Cares allows us to combine our expertise in influencer marketing with our passion for working with nonprofits,” said Pete Borum, cofounder and CEO of Reelio. “We want to develop a more meaningful culture in the digital space that gives back for the greater good, and Ava is the perfect person to help lead this initiative. Reelio Cares is a win-win-win between the brand, cause, and creator – history shows that brands increase consumer loyalty and conversion; and causes are able to amplify awareness and fundraising through cause campaigns. Additionally, creators are able to deliver authentic charity messages to increase connectivity and engagement with their loyal and new followers.”
“Nonprofits have already seen great success working with digital influencers,” added Kelly. “YouTube in particular is the perfect platform for the three major genres of nonprofit campaigns: awareness, advocacy, and fundraising. I look forward to helping guide these companies in the digital landscape, as well as educating influencers on how they can better raise awareness for issues that are important to them.”
Reelio Cares is only the most recent initiative by an online video brand to cater to the digital needs of nonprofits and organizations. In November 2015, the new multi-channel network Good Amplified launched to help nonprofits with their YouTube channel management and strategies to reach more viewers. That company has already helped Make-A-Wish increase their YouTube channel subscribers by 66%.
You can learn more about Reelio Cares by visiting the company’s new website.
