YouNow has a new face on its team. The live streaming social app has brought on Gregory Strompolos as its new Director of Business Development.
Strompolos will be in charge of expanding YouNow’s live streaming creator base by attracting content partners in the entertainment and music industries. The new executive comes to YouNow with plenty of digital video experience. Strompolos worked for Fullscreen, the multi-channel network founded by his brother George, in the company’s brand services division. The new YouNow director also helped grow Fullscreen in Brazil, and secure deals with talent and traditional media companies in Canada, Russia, and the Middle East.
“Gregory brings energy, creativity and experience and we are delighted to be working with him,” said YouNow CEO and Founder Adi Sideman in a release. “Our presence in L.A. now gives us closer proximity to entertainers and creative talent we partner with.”
Subscribe for daily Tubefilter Top Stories
“YouNow is incredibly well-positioned as a platform to help creators strengthen their connection with fans,” added Strompolos. “Plus it’s a win-win for creators who also earn as they broadcast. I could not be more thrilled to be a part of the team that empowers people to express themselves through this dynamic interactive format.”
YouNow has seen impressive growth since its inception in 2011. The live streaming app, which lets viewers purchase virtual goods to support broadcasters, saw $1 million flow through its platform in May 2015. YouNow also just closed a $15 million funding round in October, led by Comcast Ventures.
YouNow currently boasts 100 million user sessions per month, with 70% of viewers interacting with more than 150,000 broadcasts per day through chat, virtual goods, or other engagement features.
