Victorious is now a global company. The mobile platform that helps influential individuals in online entertainment better interact with and distribute content to their respective communities and superfans has announced its overseas expansion into 12 new international markets, with brand-new offices in London and Singapore.
Victorious initially launched in June 2014 and released its first applications with superstar content creators Ryan Higa and The Young Turks Network in April 2015. The mobile platform has only continued to grow since then, working with and signing up more prominent digital stars like Lilly Singh (aka IISuperwomanII), Machinima, and Lele Pons (the first Vine star to sign up on the platform). The apps have proven quite popular, too. According to a line in the company’s press release, Victorious has placed eight apps on the top of the iTunes and Google Play charts since its inception.
Now, Victorious will open up its platform and knowhow to creators in countries outside the U.S. The company’s new London and Singapore offices will be led by VP and Managing Director of International Tony Zameczkowski, the former Director of YouTube Music in Asia Pacific. Victorious has also hired ex-Googlers and YouTube executives Christoph Poropatits, Gabrielle Cuinier, Jacob Zachariah, and Joe McDermottroe to lead business development for the mobile brand in its twelve new markets.
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Victorious’ new office space overseas means the mobile app company can now work more directly with creators in Europe and Asia. At least ten international digital stars are already on board to create apps with Victorious. Here’s a complete list of the creators with upcoming Victorious apps and their current total audience reach:
- News broadcaster Russia Today, 700 million
- Ecuadorian comedy sketch channel EnchufeTV, 9.5 million
- British singer-songwriter Jasmine Thompson, 1.7 million
- German football videos creators Freekickerz, 2.8 million
- French TV channel TF1 for Chris Marques, 360,000
- MCN 2bTube for Spanish Gamer TheCatacroquer, 340,000
- Japanese language educator Chika Yoshida (aka Bilingirl), 450,000
- Singapore’s comedy channel Tree Potatoes, 311,000
- Australian beauty and fashion vlogger Chloe Morello, 1.3 million
- British TV celebrity Katie Price, 2.7 million
“We are very excited to expand Victorious globally and partner with the best creators on the planet,” said Zameczkowski. “Our aim is to empower those creators, by ensuring they have control over how they engage their fans. Bringing the Victorious platform to creators, personalities and media companies in over twelve markets is particularly important given the exponential growth in online audiences outside North America. Superfans are everywhere and we are excited to bring billions of superfans closer together in the palm of their hands.”
In addition to its expansion news, Victorious has reached some impressive new viewership and engagement numbers. The platform revealed the superfans that use its apps have created an aggregate of over two million pieces of user-generated content to date. That’s up from about one million pieces of UGC content circa July 2015. At that time, Victorious also boasted 250 million total views and roughly 300 million engagements in total by way of its creators’ apps. If the platform’s views and engagement metrics doubled like its user-generated content did, Victorious is currently looking at 500 million views and 600 million engagements overall.
