Made Man’s yearly, man-powered charity drive is back. The Defy Media-owned entertainment destination, which focuses on content aimed at men, has announced its second annual Gentleman Up campaign to support Career Gear.
Gentleman Up debuted last November, when Rob Riggle implored all men to dress up nice on a Friday to support charity. This year, the campaign has been moved up a month, but the spokesperson and the message are the same. On October 9th, Riggle will say no to casual Friday and instead don formalwear. For everyone who joins him–and posts a picture of their attire on social media with the hashtag #FormalFriday–Made Man will make a $1 donation to Career Gear, which provides clothing and job counseling for men in need.
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#FormalFriday is just one part of an entire slate of Gentleman Up programming. Five series will arrive on the Made Man channel, and they all home to instruct male viewers on how to be proper gentlemen. Thomas Lennon, who participated in last year’s Gentleman Up, will bring back his web series De-Evolution of Man, as part of this year’s festivities.
“We’re proud to kick off the second year of Gentleman Up™ and #Formal Friday, building on what we started last October and continuing our efforts to get men back into the workforce through our partnership with Career Gear”, commented Joshua Fruhlinger, SVP of Lifestyle Content for Defy Media, in a press release. “We’re also thrilled to have Rob Riggle and Tom Lennon back on board adding their comedic genius to this important cause as we go after some fashion and behavioral trends that we think need to end.”
Other brands within the Defy Media network–including Smosh, Screen Junkies, and Clevver–will participate in #FormalFriday as well. Check out their social media posts on October 9th to see how they play dress up.
