The content creators who are partnered with the Endemol Beyond USA multi-channel network gain large view counts on platforms like YouTube and Vine; now, they are featured on a new website as well. Endemol Beyond has launched GetBeyond.us, a destination where viewers can access videos from the network’s assorted partners, verticals, and web series.
GetBeyond.us, which Endemol Beyond designed alongside digital media company Piksel, features a simple design. The main page is divided into multiple categories, which invite viewers to watch Endemol Beyond’s top creative partners (such as Michelle Phan and Brittany Furlan), its genre-specific channels (such as gaming hub Smasher), its in-house web series (like Pitbull’s The Most Bad Ones), and its most recent videos. Additional drop-down menus direct users to even more of the network’s content.
GetBeyond.us is reminiscent of other websites designed by multi-channel networks, such as Maker Studios’ Maker.TV. Like that site, Endemol Beyond’s new hub has several key advantages. It uses a non-YouTube video player that affords greater control over ad revenue, causes “cross-pollination” of audiences across the network, and organizes all of Endemol Beyond’s content under one banner.
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The launch of GetBeyond.us comes shortly after a big change at the top for Endemol Beyond. Will Keenan, the network’s first president, recently left his post, with former COO Adrian Sexton taking over for him.“On top of our wide distribution and reach across YouTube, Facebook and other partners, Piksel helps drive our business forward from a unified platform while also syndicating our content,” said Sexton in a press release. “With the roll-out of our premium networks – ICON and upcoming SMASHER and LOOKSY networks – GetBeyond.US streamlines our consumer experience with strong branding, promotion and distribution.”
According to Variety, Endemol Beyond counts 1.8 billion views per month on YouTube.
