It’s no secret collaborations are one of the most effective ways to build a YouTube channel. YouTube itself highlights the practice as its keys to success in their Creator Academy. As a result, the opportunity to work with top creators has become a highly sought after commodity within the YouTube ecosystem, especially among brands. With that in mind, Mountain Dew is going to help one lucky creator collaborate with one of YouTube’s biggest creators as part of a new campaign promoting their Kickstart line of beverages.
Mountain Dew and Dominic ‘D-trix’ Sandoval, who has the biggest dance channel on YouTube with currently more than 2.4 million subscribers, have teamed up to to help one lucky person ‘Kickstart’ (do you see what Mountain Dew did there?) their own YouTube channel.
D-trix announced the contest to his fans over the weekend via Twitter video. Dew and D-Trix are going to select one lucky winner to be flown out to LA to dance with him in the seventh episode of his wildly popular Now Add a Dancer video series. For the chance to participate, all contestants have to do is Tweet a video of their best dance move to @MountainDew and include #KICKSTARTxDTRIX before Friday, August 7th.
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Wanna be in the nxt NAAD?Tweet ur dance moves via vid w/ @Mountaindew #KICKSTARTxDTRIX Rules http://t.co/sWPhdDvqhN pic.twitter.com/9DVk8UzpcN
— D-trix (@d_TRIX) August 2, 2015
The campaign is a compelling promise for any ‘up and coming’ YouTuber because D-trix’s audience is massive. Beyond being the single largest dance channel and those couple million subscribers, his videos have received more than 280 million views and his Now Add a Dancer videos regularly generate well over one million views an episode.
Whoever the winner is, will be in good company. In the past D-trix has collaborated with wildly popular YouTubers including Ryan Higa, FouseyTube, Wong Fu Productions, Smosh, and Jenna Marbles to name a few.
It’s worth noting, this isn’t the first time D-trix has collaborated with Dew. The two have a history of collaborating together, as D-trix was featured within the original Kickstart TV commercial which he documented on his vlogs and has created several Now Add A Dancer videos incorporating the brand.
