This past year, brands on YouTube did very well for themselves in terms of viewership and subscribers. In a new report, the first of its kind officially published by YouTube, Google’s online video site analyzed the top 100 brands on YouTube and found viewership increased a whopping 85% between June 2014 and June 2015.
YouTube teamed with video marketing company Pixability (which has released similar studies before) to compile statistics of the top 100 brands on the video site, as defined by Interbrand’s 2014 rankings. These companies claimed a total of 40.1 billion video views as of June 2015, as opposed to only 21.7 billion in June 2014, resulting in the 85% increase in total video views. In addition to brands increasing viewership, companies on YouTube also increased their total combined subscriber count year-over-year from 49 million to 72 million, a 47% uptake.
YouTube and Pixability also noted some interesting figures in terms of brands’ publishing trends and the engagement with their branded content. The top 100 brands on YouTube collectively post a new video to their respective channels every 18.5 minutes, with 10% of brand videos lasting longer than ten minutes in length.
And subscribers enjoy what brands are producing; brands claim a collective total of 16 million comments from subscribers. Brands also have an average of ten times more video likes (90 million) than dislikes (8.9 million) on their content.
“We love the opportunity YouTube gives Coca-Cola to interact, build relationships and share stories that are authentic and relevant to the brand,” said Chris Bigda, Director of Coca-Cola North America’s Connections Planning & Investment, on the Google Agency blog. “We are seeing continued success on the platform, uploading higher quality content and achieving better results for it. We are really proud to be part of the YouTube community and excited by the partnership.”
You can see more of YouTube and Pixability’s top 100 brand findings by checking out the official post on the Agency blog.