Tomorrow @ Tubefilter Meetup: Making The Jump To Paid Video with Vimeo On Demand

By Drew Baldwin • 06/29/2015 •

Video advertising has long-dominated the online video industry as the primary income source for content creators—revenue sharing initiatives like YouTube’s revolutionary Partner Program have laid the foundational framework for the entire Multi-Channel Network industry. But as our industry has matured, revenue opportunities have also diversified. Our past Tubefilter Meetups have explored the wide range of ways that creators are building their businesses: from integrated brand campaigns, book deals, television shows, touring and appearances, exclusive platform windows, and merchandising.

And now video content itself has become a product to buy, rent, or subscribe to. Altough the ever-alluring pay-to-play video model has fallen flat for creators in the past (see our December 2012 Tubefilter Meetup), this time around it is seeming to stick. Creators are turning to platforms like Vimeo On Demand to sell streaming and downloadable content directlyto fans.

We’re sitting down with Vimeo’s Director of Marketing and Distribution along with some of the most successful creators, filmmakers, and studio executives in online video for a deep dive into Vimeo’s newest VOD service. Join us as we learn how the 10-year old platform is reinventing itself and quickly becoming the darling of the online video community, and learn how creators are successfully moving their fans from free to paid content.