Vimeo does not run pre-roll ads on its videos, but the artistically-oriented site has found other ways to support branded content. It has teamed up with Samsung for Connected, a series of ten short films that will each explore the ways in which human beings interact with technology.
Each episode of Connected is created by a top filmmaker (or filmmaking channel) from the Vimeo community. In a blog post introducing the project, the site notes that the creations of its Connected artists have been chosen as a Vimeo Staff Picks more than 60 times.
Four of these episodes are already available, and they vary wildly. Larry Cohen’s “Left to Your Own Devices” is a chatty comedy, Kogonada’s “Elemental” is marked by its exquisite cinematography, Greg Brunkalla’s “Hearing Colors” is a black-and-white interactive art piece, and Drew Christie’s “Department of Communication” (embedded below) features an old-school presentation and stop-motion animation.
“Vimeo’s deep relationship with the filmmaking community gives us unprecedented access to up and coming filmmakers that approach content in new and unique ways,” said Greg Clayman, General Manager of Audience Networks at Vimeo, in a press release. “Collaborating with Samsung allowed us to tap into this creator pool and bring their passions to life in the Connected series.”
The first four episodes of Connected can be watched on a Tumblr page run by Samsung. The six additional short films will premiere there over the next few months.