For a third summer in a row, a group of SoCal teenagers will put their entire lives on display. The Chernin Group, Astronauts Wanted, Fullscreen, and brand sponsor AT&T are readying a new season of @SummerBreak, which will once again chronicle its young stars across multiple social media platforms.
For the third season of @SummerBreak, series co-creator (and recent Fullscreen hire) Billy Parks and his team have handpicked 11 teenagers who will interact with each other and record their thoughts, feelings, and actions across social media networks like YouTube, Twitter, and Instagram. Some of the season three stars are returning from last year, but most are new additions to the cast. A trailer, recently posted to the show’s official YouTube channel, provides a brief introduction:
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In addition to its new cast members, @SummerBreak is also adding new social networks to its thorough presentation. Periscope, a Twitter-owned live-streaming video app, will house its own @SummerBreak channel, where the participating teens will broadcast live feeds to their followers.
The launch of new social networks for the series is a crucial part of the experimental approach Parks and his team have applied to @SummerBreak since its 2013 inception. “We learn more about what works,” Parks told Variety. “We are able to drive the narrative [across new social media platforms]…and the platforms we are using drive the way we tell the story.”
The third season of @SummerBreak will begin on June 21st. For more information about the series, check it out across the Internet. With accounts on Twitter, YouTube, Instagram, Facebook, Vine, Snapchat, Tumblr, Periscope, and WeHeartIt, it’s hard to miss.
