High Maintenance is one of the best web series the Internet has to offer, and MakeSpace, a storage company that calls itself “your closet in the cloud,” has recognized the skill of the show’s creative duo. It has enlisted High Maintenance creators Katja Blichfeld and Ben Sinclair for a trio of commercials.
The commercials advertise situations in which MakeSpace’s app-controlled storage service could come in handy. In one, a mother redecorates her son’s room just seconds after he leaves for college; in another, a woman orders some decorations on the fly to thoroughly creep out her date; the third spot, which feels the most like a short episode of High Maintenance, stars a slovenly man who pulls a fast one on his subletters.
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As an email from MakeSpace explains, the company’s VP of Marketing, Rion Harmon, is a High Maintenance fan. He noticed the similarities between the MakeSpace delivery team and High Maintenance’s pot-dealing protagonist, both of whom get sneak peeks into their clients’ lives during deliveries, and he reached out to Blichfeld and Sinclair to recruit them for the spots.
High Maintenance began in 2012 as an independent web series. In 2014, after it received loads of critical acclaim, Blichfeld and Sinclair teamed up with Vimeo for six new episodes. In 2015, on 4/20, the duo announced their next big move: A six episode TV series that will air on HBO. No release date has yet been announced for those new episodes.
