Endemol Beyond has a new branch in its global network. The self-described “premium channel network” for digital content has launched Endemol Beyond Asia, with an office in Singapore led by new Head of Digital and Branded Content Christopher Smith.
Endemol Beyond Asia will develop local versions of the network’s previous digital programming, starting with lifestyle content from Michelle Phan’s ICON network. The new Asian branch will also create original and branded content for regional brands and will connect with local digital talent. Smith, who has previous creative and brand experience from positions with Mindshare Singapore, Apple, Quicksilver, Nike, Disney, and Unilever, will oversee all these initiatives.
“Endemol Beyond is a creative organization at its core and it’s exciting to leverage the years of experience and success in creatively led storytelling to the Asian market,” said Smith in a release. “There is a huge opportunity in Asia for both branded content and original digital programming. I look forward to adding to the success of Endemol Beyond in this region, and to develop our Asia based studios into one of the leading producers of outstanding content for both brands and viewers.”
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“Endemol Beyond continues to go from strength to strength and establishing this new hub in Asia reinforces our position as a truly global company,” said Georg Ramme, Managing Director of Endemol Beyond International. “Audiences in Asia have a strong appetite for digital content and this region is key to Endemol Beyond’s growth. Christopher’s experience and innovation puts us in a great position to create fantastic programming, attract digital superstars and deliver bespoke content to leading brands.”
Endemol Beyond currently boasts 71 million subscribers and over 1,520 million video views across its entire, global talent network.
