StyleHaul’s network of beauty, fashion, and lifestyle content creators reach hundreds of millions of viewers on platforms like YouTube, Twitter, Instagram, and Snapchat. Now, StyleHaul has arrived at a new frontier: Amazon. Visitors to the online retailer’s Video Shorts section (which first launched in July 2014) can find videos in which young, fashionable influencers from the StyleHaul network recommend their favorite products.
The videos, which StyleHaul shared during its first ever Newfronts presentation, feature a few of the network’s most prominent creative partners, including Alisha Marie, Megan Parken, and Dulce Candy. In each video, the featured influencer lists off a few of her recent faves, with sidebar links directing viewers to the relevant Amazon pages for each item. The videos can also be accessed from those pages, too; they can be found in a “Related Video Shorts” section below the product description.
Here’s a link to the video hosted by Marie, where the YouTube star with more than 1.4 million subscribers talks up the benefits of the ‘Kendall & Kylie Women’s Smocked Off-The-Shoulder Cropped Top’. And below is a screenshot of how the video looks after you click the play button on Amazon. Observant online video viewers will also notice how a 15 or 30-second pre-roll advertising spot sometimes plays before the original video created specifically for the massive online retailer.
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A StyleHaul representative didn’t specify exactly how long the network has been working with Amazon, nor did he say whether any specific brands are sponsoring the videos. What’s clear is that StyleHaul’s presence on Amazon has the potential to be huge for the beauty and fashion companies that turn to social media stars for endorsements. Those stars reach audiences with high levels of purchasing power, and by directing fans straight to specific products with just a single link, StyleHaul’s creators can become even more influential than they already are, plus potentially diversify their revenue sources from the cash they could earn from referral sales.
We’ll keep an eye out for more of these videos as StyleHaul expands its relationship with Amazon. Until then, you can discover a bunch of the StyleHaul Presents original Amazon Videos on the Amazon Video Shorts homepage (as pictured below).
