This week marks the beginning of the Digital Content Newfronts, during which online video executives will descend upon New York to pitch upcoming programming to advertisers. These presentations will include plenty of pertinent announcements, some of which have already arrived, but the Newfronts will also contain plenty of buzzword-fueled nonsense. The latter half of that equation is the subject of a new video from Defy Media’s Honest Trailers series, which applied its signature treatment to the Newfronts.
Defy Media is one of the presenters at the Newfronts, but that didn’t stop the media company from putting the advertising event on blast. In the Honest Trailers video, “epic voice” Jon Bailey describes the typical Newfronts pitch as a “ really dry TED talk,” compares the event’s creative output to rolling tumbleweeds, and defines the Newfronts as “a less glamorous, slightly desperate answer to something we’re not quite sure why we do in the first place, with way worse celebrities and so-so food.”
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We can only assume Defy Media will present this video to advertisers when it delivers its Newfronts address on May 4th. Will its self-deprecating tone strike a chord with attendees? We certainly found it amusing.
