Only a few weeks ago, Machinima simultaneously raised $24 million in funding led by Warner Bros. and laid off 13 of its employees. However, the gaming and fandom-centric multi-channel network (which calls itself a “many-2-many” network) has its eyes set on future growth. To that end, Machinima has brought on James Glasscock as the new Senior Vice President of Strategy and Business Development, as well as Jamie Weissenborn as Chief Revenue Officer.
Glasscock will be responsible for developing Machinima’s business strategy, guiding marketing and product decisions, and identifying overall growth opportunities. A U.S. Navy veteran, the executive joins the MCN with enterprise experience from his own Front Row Ventures business. Glasscock was also previously the SVP of Strategic Planning and Operations at Playboy Television, where he successfully increased overall video viewership and reduced costs by renegotiating previous partner contracts.
“With new social video platforms, technologies and monetization opportunities emerging daily, Machinima needs an entrepreneurial executive whose experience straddles digital and traditional media to lead our initiatives,” said Machinima’s CEO Chad Gutstein in a release. “James has not only demonstrated strategic deal making expertise but the excellence in operational execution needed to make our partnerships really work. We are lucky and proud to have such an accomplished and decorated veteran of the U.S. Armed Forces on our team.”
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Joining Glasscock at Machinima is Jamie Weissenborn. For the newly-created Chief Revenue Officer position, Weissenborn will oversee and seek to grow all of Machinima’s advertising and sales efforts as well as its partner opportunities, especially in terms of sponsorship and branded entertainment. The executive comes to the MCN with over 20 years of media sales and leadership positions from companies like BlackTree TV, MediaLink, Sony Pictures Television, and Comedy Central.
“It’s all about helping brands create an authentic connection with a specific audience at scale,” said Weissenborn. “With Machinima, brands get that meaningful connection with the three elements required to effectively reach Millennials – video, mobile, and social.”
Machinima currently claims to reach over 170 million viewers per month and boasts over 12.3 million subscribers on its YouTube channel.
