FOX’s audiences tune into World’s Funniest Fails so much the network is now ordering more episodes. The network has put in an additional eight-episode order of the show inspired by Jukin Media’s FailArmy YouTube channel, produced by dick clark productions, and hosted by actor Terry Crews for its first run on traditional TV.
World’s Funniest Fails is doing very well since its January 16, 2015 premiere. The program has managed to improve FOX’s prior season averages for the 8-9 PM EST time slot. About 38% more adults aged 18-49 and 60% more adults aged 18-34 tuned into programming during that hour compared to FOX’s last-season stats. Additionally, 50% more teens watched World’s Funniest Fails than previous content in the same time period.
Overall, the FailArmy-inspired generated a 45% increase in viewership over FOX’s programming from last season’s 8-9 PM time slot. World’s Funniest Fails also ranks #1 for the time period among men (aged 18-34) and teens, and scores second in the same slot for adults aged 18-34.
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“We’re tremendously proud of the show and how it’s been received, and we’re thrilled about being able to make eight more episodes,” said Jonathan Skogmo, Jukin’s CEO and founder, in a release. “It has been an absolute pleasure working with dcp and FOX, and we couldn’t be more pleased with Terry Crews and everyone who’s helped make this show go. The FailArmy audience online been incredibly supportive of the show, and they’ve been a big part of its success.”
Skogmo explained how this is “just the beginning” for World’s Funniest Fails. “Hopefully this will open some eyes in the broadcast/network TV world as to the impact that a dedicated, built-in digital audience can make on viewership,” he added.
Jukin’s FailArmy YouTube channel isn’t doing so bad itself. The destination for watching fails from around the world currently boasts over 6.5 million subscribers.
