Wil Wheaton loves beer so much that he helped out Newcastle with their new ad campaign. The geeky actor, writer, and home-brewing advocate appeared with his “twin brother” in a Twitter video for Newcastle’s recently-introduced Scotch Ale.
In the two-minute video, Wheaton appears with his long-lost twin Bil Wheaton (played by Wil using the split-screen format). Bil operates the boom mic and “translates” Wil’s beer jargon into everyday English so the non-beer fanatics will understand what he’s saying. The ad finishes with Wil taking a sip of the Scotch Ale as Bil recalls how good his brother was in Stand By Me and questions “what happened to him.”
You can get twice as much Wil Wheaton by watching this video & you can get twice as much Scotch Ale by buying two. https://t.co/obgBI9AJiF
— Newcastle Brown Ale (@Newcastle) November 12, 2014
Wheaton also worked with Newcastle on a second ad for the Scotch Ale debut, titled “Unbeknownst.”
Many science-fiction fans know Wheaton as the teen heartthrob Wesley Crusher on Star Trek: The Next Generation. However, Wheaton is more prominently known in the online video community for his web series TableTop on Felicia Day’s Geek & Sundry network (which was recently acquired by Legendary Entertainment). Three episodes of the third season are now available after Wheaton successfully raised over $1.2 million on Indiegogo to bring the show back to the Internet.
The Newcastle Scotch Ale ad is yet another example of Twitter’s native video format. Select Twitter partners have access to the video tool, and have been experimenting with it in their marketing; the most notable video examples came from Game of Thrones and House of Cards). Twitter has yet to officially debut the format to all users.