Michelle Phan may be known as a beauty guru, but she’s also one of YouTube’s most prolific and successful entrepreneurs. And she just announced her newest venture: three new web series created with her fashion-focused For All Women Network (FAWN) and Endemol Beyond.
Trend Report is one of Phan’s new series. The first episode debuted on the vlogger’s personal channel on November 25, 2014. The show covers Phan’s favorite beauty, style, tech, and entertainment trends and (as Phan says in the installment) is in a test-run for the next four weeks. The series will also have a “subset” of episodes on FAWN’s channel called Trend Report How To, where popular bloggers and video creators cover style, tech, and DIY topics.
One How To episode is already available on FAWN’s YouTube channel, all about mixing sparkle into your casual wardrobe. And true to Phan’s goal of partnering with and showcasing the talents of lesser-known, but no-less-talented fashion and beauty personalities, the episode features Grasie Mercedes:
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Additionally, Phan has launched two history-focused (yet still 100% lifestyle-oriented) series. The first is Fascinating Women, which covers the lives of influential women in history such as journalists, stylists, and pilots. Phan says it’s a show for “all you career girls out there inspiring to do great things.”
The YouTube vlogger and entreprenuer’s final show, Look #TBT, investigates the history behind popular fashion trends (like military jackets and the matte-brown lip color) in past and recent eras. Phan collaborated with some of her friends for the show, such as fellow beauty vlogger Kandee Johnson (aka Conde Nast Entertainment’s latest partner), who makes an appearance in Phan’s announcement video for the new shows.
Earlier this year, Phan joined Endemol Beyond’s talent network, bringing her FAWN network along for the ride. Part of her pact with Endemol included turning FAWN into the official lifestyle branch of the larger MCN, and these web series are only a small part of the “building out” Endemol Beyond’s President Will Keenan has planned for the fashion network.
Phan’s new web series with FAWN and Endemol will join other titles recently announced by some of Endemol’s partners. Pitbull is launching two web series of his own, one called Gentlemen’s Code about the male lifestyle and one called The Most Bad Ones about his six backup dancers. Additionally, Endemol plans to premiere Drea de Matteo’s The #Muthaship (about the actress’s daily life and struggles) on its BeyondReality vertical on December 1.
Watch the first episode of Phan’s Trend Report here, and make sure to tune in to FAWN’s YouTube channel to catch the debut of her other upcoming series.
