Fullscreen has found its replacement for Larry Shapiro, and he’s another talent agent-turned-online video executive. Beau Bryant, who previously served in the digital unit of talent agency WME, will become Fullscreen’s SVP of Talent and Programming, according to a report in TheVideoInk.
The deal isn’t yet final, but it seems as if Bryant will be asked to oversee Fullscreen’s talent network, which collectively gathers more than three billion views each month. Bryant will continue the work of Shapiro, who joined Fullscreen from CAA in April 2013 and left 18 months later to join Big Frame, the talent management company now owned by AwesomenessTV.
One trend Shapiro helped pioneer was a new type of deal that more closely resembled traditional media talent management partnerships. A good example of this model is Fullscreen’s deal with JennxPenn, through Fullscreen helped find her new opportunities across multiple media without affecting her existing channel management deal with AwesomenessTV.
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If Fullscreen wants to continue down that path, Bryant is a good choice. Like other traditional talent agencies, WME has shown a keen interest in the digital space, partnering with creators like The Fine Bros, Grace Helbig, and Rosanna Pansino. The Fines and Helbig are both partnered will Fullscreen as well.
The main difference between Shapiro’s role and Bryant’s is their respective job title. Shapiro was Fullscreen’s head of talent; Bryant’s role appends programming onto the end of its title, suggesting a slightly different role moving forward.
