Big Frame has made a big addition to its network of creative partners. The talent management company owned by AwesomenessTV has announced 11 newcomers to its roster, including Arden Rose and That’s Heart.
The new faces within Big Frame’s networks span a variety of categories. Rose, That’s Heart, and fellow signee Aspyn Ovard are three prominent members of YouTube’s beauty community, with more than three million subscribers between them. Big Frame will also expand its comedy and lifestyle offerings through Lauren Elizabeth, Ava Gordy, This Kid Needs Medicine, and three members of the YouTube sketch group SDK: Josh Sobo, Jonah Green and Ryan Abe. The final two names in Big Frame’s announcement are Mary Doodles, an artist known for her time-lapse sketches, and Lisa Malambri, a gamer who appeals to parents.
This wave of signings is Big Frame’s first big move since it hired Larry Shapiro, formerly of Fullscreen and CAA, as its Co-President. At Fullscreen, many of the partnerships Shapiro brokered were management deals that did not require YouTubers to break their ties with their other partner networks. AwesomenessTV COO Brett Bouttier reiterated this strategy in a recent interview with Tubefilter where he stated multiple times that Big Frame would be a fully fledged talent management company, welcoming and working with creators from all types of YouTube multi-channel networks. According to a release from Big Frame, many of its new signees are still with their old MCNs.
Rose, Elizabeth, and Ovard, for example, will all maintain their existing partnerships with the Stylehaul network. Sobo and Green are partnered with Fullscreen, Heart with Seventeen, Malambri with Maker Studios, and This Kid Needs Medicine with AwesomenessTV. Doodles and Gordy are both affiliated with Big Frame’s network.
“We are excited about signing this new group of phenomenal talent who have strong followings and are on a steep growth trajectory,” said Shapiro in a release. “As a leading digital management company, we are starting to build formats and IP that will move across multiple entertainment platforms. These key signings deepen our roster of female lifestyle creators and also establish a cornerstone for comedy talent at Big Frame.”