Pitbull and Endemol Beyond are ramping up for two holiday-focused initiatives. The globally-enticing musician will host the live Pitbull’s New Year’s Revolution in Miami for FOX, and Endemol will throw a New Year’s-themed bash at Playlist Live.
Pitbull (who signed with the North American division of Endemol earlier this year) and his production company, Honey I’m Home, are working on the “Revolution” event in partnership with the newly-formed Endemol LIVE division (Pitbull’s party will be the first event under the LIVE banner) and FOX, the network that will broadcast the event. The festivities will feature some of today’s big-name artists and DJs, a countdown to New Year’s, and of course a performance by Streamy ICON-winner Pitbull himself (aka Armando Christian Perez).
“It’s very exciting to bring Endemol, FOX and my new production company, Honey I’m Home, together to create a LIVE New Year’s Eve show,” said Perez on Endemol’s site. “The world needs to get ready to un-mute New Year’s Eve, because we are taking the party from the Big Apple to the Pineapple. New Year’s Eve is officially in Miami and hosted by yours truly, Mr. Worldwide. P.S. Whatever happens in Vegas stays in Vegas, but whatever happens in Miami never happened, Daleee!”
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Endemol Beyond USA is bumping up Pitbull’s celebrations by a month and hosting a pre-New Year’s Eve party at Playlist Live on November 22, 2014. According to an Endemol rep, many of Playlist Live’s attendees won’t be able to attend Pitbull’s Miami concert, so the Playlist Live party is a way for them to take part in the celebrations.
Endemol plans to have a midnight countdown, party hats, and more. The company’s rep said in an email, “The place will be completely decked out and feel just like NYE.” Pitbull won’t be able to make an appearance at the Playlist party, (Mr. Worldwide will be on tour) but the company’s planning for some kind of digital appearance. Plus, there’s a shot photos and footage from the festivities may be incorporated into the actual New Years Revolution.
Fans on the ground and online can take part in both Endemol and Pitbull’s New Year’s Eve parties in a digital manner. Endemol hopes to interact directly with fans throughout both evenings. The company’s ramping up for lots of tweets and shares as, according to Endemol’s rep, Pitbull’s Miami-based show will have a “social TV multi-screen engagement.”
Tune in to FOX on Wednesday, December 31 to check out “Pitbull’s New Year’s Revolution.” The show kicks off from 8-10 PM EST, and after a brief interruption from your local news, picks up the celebration again at 11 PM EST to countdown the minutes to 2015.
