Netflix is looking to bolster its operation overseas, and in order to further that goal, it has hired an experienced digital executive. According to a report by Variety, Larry Tanz, who previously served as the CEO of Vuguru, has joined Netflix as its VP of content acquisition for Europe.
As CEO, Tanz led Vuguru’s efforts to produce both digital content across multiple formats. Initially, it was best known for short-form series like Little Women, Big Cars and Prom Queen. Recently, it expanded its reach to include more long-form content, including several feature films. In the past six months, Vuguru has distributed two films on Hulu: Play Nice, starring Mary Lynn Rajskub, and Feels So Good, a teen comedy.
Before recruiting Tanz, Netflix had already formed a relationship with Tornante, Vuguru’s parent company. The Michael Eisner-owned firm helped create BoJack Horseman, an animated series that debuted on Netflix earlier this year. “Larry has done an incredible job turning Vuguru into a leading independent studio with titles in distribution worldwide,” said Eisner in a statement. “We know Netflix will benefit greatly from Larry’s leadership and expert knowledge of the space and wish him our very best.”
At Netflix, Tanz will try to find content for Netflix’s international content library. The streaming site, which has subscribers in 40 different countries, is interested in expanding its offerings in countries like Germany, France, and the UK. It has already announced some high-profile series in those territories, and with Tanz on board, it looks to expand its roster even further.