Shakira is a mom, and she wants to share her child-rearing experience with the Internet. The international music superstar has teamed up with Fisher-Price to star in a series of branded videos aimed at young moms.
The new web series, which debuts on October 27th and spans ten episodes, will feature Shakira’s family in some episodes. The Colombian star is married to Spanish soccer star Gerard Piqué, has a 21-month-old son named Milan, and is currently pregnant with her second child.
Shakira has already appeared in her first video on the Fisher-Price YouTube channel, where she discusses her efforts to teach music to her son.
The web series supports a new line of toys Shakira is launching alongside Fisher-Price. Geoff Walker, EVP of the toy company’s Global Brand team, told the Hollywood Reporter that Shakira first contacted Fisher-Price about a potential partnership. “It’s about finding an authentic mom that is relevant to the millennial crowd,” said Walker of the web series.
Shakira’s line of toys will become available on Amazon the same day as the web series. All proceeds will go to Shakira’s Barefoot Foundation, which works with children living in impoverished areas of Colombia.